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Learnings from a Lenovo smash-up
As any freelancer will know, there is an overreliance on a laptop. Alongside my brain, it's how I make my money. So when my keyboard stopped working, I was pleased to have a warranty so I could get it quickly fixed. Little did I know it would be the first part of a 12 week saga that involved over 100 emails, numerous voicemails and two site-visits. Whilst my overall experience has been very negative, it has enabled me to apply a comms audit lens to it. What are my key finding
Vicky Maskell
Aug 133 min read


The people, dots and ideas connector. What does that mean?
‘There are Victoria Maskells in every organisation. They’re creative, curious and inventive, and they thrive if their habits, instincts and behaviours are allowed to flow naturally. That, in essence, is what a culture of innovation is all about.‘ Eat Sleep Innovate, by Scott Anthony. Introduction to Eat, Sleep, Innovate by Scott Anthony A Connector or a Maven... or both? It’s not every day you get written about in a Harvard Business Review Press book, but my ability to see
Vicky Maskell
Apr 142 min read


What a queue told me about just how critical audience engagement is
It’s 2018. I’m stood in a shelter in Escuintla, Guatemala. There are queues of people lining up to leave the shelter clasping bottled water. They’ve lost their homes, their livelihoods and in some instances their friends and family. But they haven’t lost their culture or their customs. They are queuing to leave the camp to wash. And this perhaps isn’t a strange thing, until you look and see a shower block, proudly badged with the DFID logo, standing empty. Because, you see, h
Vicky Maskell
Apr 142 min read


Why I love a pen and paper
I am not particularly good at drawing. But that doesn’t stop me sketching out circles and arrows and lines and boxes to try and unpick a load of information and turn it into something that makes sense. For those who have worked with me before, you’ll be used to me sending over a picture of these scribbles that shows (clearly, ahem) how the ecosystem all fits neatly together. This is a drawing from 2025 of me trying to understand my career Strategic communications is the sense
Vicky Maskell
Apr 142 min read
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